Paxel is an Indonesian, app-based logistics company founded in 2017 that pioneered affordable same-day, next-day, instant, heavy-goods (PaxelBig), and cold-chain deliveries across major cities. Built by logistics veterans, Paxel popularized door-to-door pickups, QR-enabled tracking, and smart lockers (PaxelBox) for contactless drop-offs. Focused on MSMEs and frozen-food sellers, it expanded intercity lanes, added an Information Center, and introduced sustainability programs like PaxelRecycle. Today, Paxel blends mobile convenience with nationwide hubs to simplify last-mile fulfillment for merchants and consumers alike and families.